It’s not a secret that content and SEO go side by side.
Ultimately, your content may get lost somewhere among search engine’s result pages if it is not according to the requirements of Search Engine Optimization. Remember, non-availability of content on the first page of results means potential traffic is not being able to reach it. Therefore, there is no denying that content and SEO require a good relationship. Below you will find the 10 tips on how to turn your writing into SEO content helping it go far and wide to enhance your overall SEO practices.
Top 10 Tips For SEO Content Writing 2021
1. Keep Target Audience In Mind While Writing
There is a reason why we have put this SEO writing tip at the top. Although it seems general, yet there are many people and companies out there who create content without knowing the right reasons. While writing SEO-friendly content you need to be certain – what you are going to write will engage the interest of the target audience and provide answers for their doubts and queries. Not everything should be about the service or product you are promoting, but it should be related to the industry. Connect your company in the industry as a professional by posting SEO friendly that is informative as well as interesting, and try doing it better than the competitors.
2. Gather It All Under One Roof
Gather all the traffic and of course credit that your site deserves by posting original content on your company’s website. That is, if you have a blog, you should avoid using WordPress or Blogger and instead host it in a subdomain on your own domain (for example, www.example.com/blog). If you have the chance to present other types of original content, such as films, infographics, or whitepapers, make sure to embed them on your website and share them from there.
3. Make Heading That Secure The Visitors’ Attention
The heading is a crucial yet beneficial asset where you have limited time and words to make an impression. Never underestimate the power of headings when it comes to SEO! Write headings that convey a clear idea while being precise and interesting. Ensure to include keywords in headings so that they stay prominent. Apart from great headings, it is necessary that your meta descriptions are catchy and help in explaining the theme of your article. Keep in mind that meta descriptions and headings are all people can see on the result page and they should be worthy.
4. Use Phrases That Have Proper Keywords
To enable both your readers and the search engines to know what your content is about, use reliable, keyword-rich words in your headings and all over your content. However, be aware that using too many keywords will not only turn off your readers but will also result in keyword stuffing penalties from search engines. Stick to a more natural vibe by using keywords deliberately and sparingly. Use blog tags to tag a few relevant keywords for each article, in addition to employing keywords throughout the body of the post; most general blogs have tagging features built-in.
5. Structure Your Posts
Your post’s content may be excellent, but it can easily be lost in an unstructured, inefficient format. Using headlines to break up your material into smaller paragraphs allows for an easy read that keeps your readers engaged. Back-end organization is also important for search engines. To maintain a well-structured article, use proper tag hierarchy when tagging headings (H1 for titles, H2 for subtitles).
6. Incorporate Images
Make your content more appealing to the eyes by including images. People are visual creatures. Including an image with your blog content might make a big difference. Do you have a Pinterest profile? Posts with photos can be pinned, adding additional sources of traffic to your website, in addition to promoting your blogs throughout your other social media networks.
7. Elevate content with social media
Social networking is a strong tool for expanding your content’s reach and encouraging sharing. Use persuasive descriptions and a call-to-action to promote each new piece on social media sites and in forums. As the power of social sites depends on sharing, having share buttons on each of your blog content is vital. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a lift and may enhance your click-through rates if you want greater control over how they appear when they’re shared.
8. Implement Google Authorship
All you need is a Google+ account to use Google Authorship to link content to a specific author. As a result, your articles appear in search results as rich snippets, complete with the author’s photo and the article title. Google Authorship is fantastic for personal promotion, but it can also help your content get more clicks. Understand how to establish Authorship for your site if you’re an author yourself.
9. Encourage Natural Link Building
Although link creation has progressed since the days of link farms and link buying, links remain an important ranking component for SEO. If your content is picked up by another site, linking to your own articles or website in your post ensures a connection back to your website. Adding an embed code to your site for various forms of information, such as infographics and videos, helps to boost content sharing while also providing a connection back to the original source. Creating high-quality content increases its shareability and the possibility that it will be linked to by other websites, so go for it!
10. Monitor your performance
Monitor your efforts to stay on top of your SEO-friendly material. Google Analytics is a simple and free tool that allows you to track your page views and average time spent on each page. To get an indication of how users interact with your website after landing on your content, look at things like your bounce rate and time on site. If you find a significant drop-off combined with a low average time spent on the page, it means your material wasn’t relevant to what they were looking for, or worse, wasn’t fascinating to them. Also, to get an indication of how popular your content is, check the number of social interactions (shares, likes, etc.). Simply glancing at these simple indicators can give you a decent sense of which content pieces are well-liked and accepted, allowing you to reproduce that type of material in the future.
Because both SEO and content writing are critical components of the jigsaw, it’s critical to employ high-quality approaches to ensure increased traffic and engagement on your site.
Conclusion:
The importance of SEO is increasing with each passing year, thus it is necessary to get hands-on experience on SEO content writing services if you are an article writing service provider. Understand that a research article critique would not require SEO writing neither you will need it if you are writing for a magazine but when it comes to websites, SEO writing is an essential aspect. We have incorporated the following article to help people understand the basics that help in elevating your content to reach a better audience.